Cost-effective marketing tips

Cost-effective marketing tips

Cost-effective marketing was the topic for lunches and dinners held in Strathalbyn and Victor Harbor during January and February.

Network founder Carolyn Jeffrey who has made a name for herself locally for undertaking inexpensive marketing campaigns for local businesses in the Southern Fleurieu and Yorke Peninsula made extensive presentations at four functions. Read more

WiB Regional Network launched

WiB Regional Network launched

 

The Women in Business Regional Network was officially launched on Wednesday, October 25 at the Hotel Victor in Victor Harbor.

A total of 24 women were in attendance, but many others had sent their apologies due to date clashes and others had sent their well wishes for the success of the organisation.

The organisation was established following a successful Women in Business Lunch and Learn function at McCracken Convention Centre in Victor Harbor on September 13, organised by international entrepreneur and transformational educator, Rosemary Killip.

That luncheon was believed to have been the first of its kind held in Victor Harbor and it was clear from those in attendance that there was a desire and a need for the establishment of a network of women in business to support women in business.

Enter network founder Carolyn Jeffrey, of CJ’s Business Solutions Victor Harbor, who had been engaged by Rosemary to organise her Australian functions and promotions.

At the launch function Carolyn outlined the philosophies of the new organisation and also the roles and responsibilities of both the Women in Business Regional Network and its members.

“Essentially the organisation has been set up to facilitate regular networking and learning opportunities for women in business in regional areas,” she explained.

“And, because I recognise people are busy with their businesses, families and a range of other community responsibilities, the network won’t require women to be on a committee, attend regular meetings, nor be involved in fundraising activities.

“Aside from becoming a financial member, women will simply be asked to be actively involved in assisting other women in business in regional areas in a positive, supportive manner.”

Members of the new network will receive a regular newsletter (the early ones will be distributed to non-members too), access to a secure Facebook group, discounts and opportunities to attend learning opportunities, promotional opportunities through the network’s website www.wibnetwork.com.au and discounted advertising opportunities through the network too.

“I’m excited by some of the collaborations I’ve already seen taking place as a result of the renewed opportunities being offered for women in business locally to connect,” Carolyn said.

“Some of the success stories we’ve seen are small training workshops being developed and delivered to cater for a specific need, a local business making inroads to finding a more established ‘home’ for their operation and collaboration between businesses to ensure improved services are available locally to business.”

Although the organisation has been founded in Victor Harbor there has already been interest shown in taking it further afield.

“One of the dreams is to establish networks in regional areas outside of the Fleurieu Peninsula too so it creates further networking, support and collaboration opportunities for women in business in regional areas.

“I’ve been quite heartened by the support received through social networks to develop events outside of the Victor Harbor area too and I’ll be keen to progress these in coming months.

“The format for the events will be flexible and different to create variety and increase opportunities to gain from the experience of being involved. Events will be adjusted according to the feedback I receive.

“In a nutshell, the success of the organisation will depend on my ability to deliver programs that continue to attract interest from women in business in regional areas.

“I’ll be very much reliant on gaining quality and regular feedback from members and others to ensure programs are tailored to suit these needs and desires.”