A lesson in digital marketing at McLaren Vale

Getting seen on the internet is becoming more and more challenging and knowing how to use various online platforms is becoming a basic skill that every business owner must have.

This was the core message in the presentation on digital marketing at the latest Women in Business Regional Network lunch at Angoves McLaren Vale on Wednesday, September 25.

Exploring a number of the most popular platforms, including Facebook, Pinterest, Linked In, websites and Google, the business owners shared their knowledge as well as learning a few tricks of the trade from web designer and digital marketer, Helen Sampson of Jagged Crow Creative.

The pros and cons of various social media and search engines was discussed, experiences shared and tips for increasing customer engagement, post reach and ultimately conversion to customers were the goals. 

With Facebook giving preference to videos and groups, still photos and pages are getting less exposure so there was plenty of discussion about how to start a Facebook group and what it might look like and how it might work. 

Pinterest was a new opportunity for a number of women who had not considered it to be anything more than an opportunity to promote arts and crafts. The ability to have a Pinterest Business Page and utilise it to drive traffic to other business sources, such as websites and social media was explored at length.

The pros and cons of ‘free’ websites versus self-hosted websites were explored with self-hosted websites providing many more benefits and much more control over content than the free ones. Not only can a self-hosted website improve your business’ Google ranking, it offers the opportunity to have an online store, share up to date industry knowledge via a blog and completely control the information that is presented to visitors and customers alike.

Linked In as a business networking tool was also discussed and several women shared that they already use it successfully to engage with other business customers and have gained considerable business through this site. 

One of the key themes throughout the presentation was that it is critical to know who your customers are, which online platforms they are likely to use to engage both socially and when searching for services, and align your business advertising and promotional activities to the apps where customers and prospects spend their time most. 

The next McLaren Vale dinner will be at Meeting Place, McLaren Vale on Tuesday, October 15 when Graeme Jameson of Fleurieu and Hills Insurance will provide the group with information about the ins and outs of business insurance.

The next McLaren Vale lunch will be at Blessed Cheese on Wednesday, November 6 when the topic for discussion will be how to make meaningful connections with others to assist personally and in business.

Women in business at McLaren Vale
Alice Terry, Karina Irvine and Avril Thomas at the Women in Business Regional Network lunch at Angoves.