Branding a focus for Clare businesswomen

Braving the cold and drizzle 10 regional businesswomen learned how to find their brand identity and marketing strengths in a presentation by freelance graphic designer Demelza Thorpe of Powdermonkey Design.

The Women in Business Regional Network Clare Valley chapter meets regularly to provide regional women in business, or those considering starting their own enterprises, with a chance to network and increase their skills.

The group met at the Rising Sun Hotel Stables for lunch on Wednesday, August 4 to hear guest speaker Demelza define branding and encourage the group to think about important questions, including their business ‘why’ and their reasons for being in business.

Tips on creating mission and vision statements and unique value propositions all formed the fabric of brand identity before everyone had a bit of fun identifying their brand animals and their ideal audience personas.

Everyone went away with a handy branding checklist, some great tips and ideas for their branding and business journey.

The lunch also provided a chance for members to do a short ‘show and tell’ about their own businesses which included seeing new products in their development stages.

Networking is a large part of these regular meetups and provides regional and rural businesswomen with a chance to meet others in various stages of their business journeys from start ups to established businesses and chat about and learn more about running their own enterprises.


Attending the latest Women in Business Regional Network lunch at Auburn were (clockwise from left) Skye Hopgood (Made by Skye), Meg Mader (The Journey Studio), Elizabeth Haywood, Nadine Thomas, Carmel Vandermolen, Elizabeth Bradbury-Calvert, Sandra Carruthers (Karku Natural Skincare), Ali Guerin (Rising Sun Hotel) and guest speaker Demelza Thorpe (Powdermonkey Design).