MOUNT BARKER – Women in business flocked to the Barker Hotel in the Adelaide Hills for a lesson in branding by local graphic designer Demelza Thorpe from Powdermonkey Design.
It was the first physical event for the Women in Business Regional Network in the Adelaide Hills since COVID-19 restrictions were introduced in March.
The session had plenty of hands-on activities as Demi challenged those present to imagine their ideal client, including their habits and day-to-day activities, and also to choose an animal which best aligned to their brand.
“Branding is every customer-facing aspect of your business,” Demi explained.
“Your Mission and Vision Statements are a great place to start when planning a branding strategy, and they should inform everything your business does.”
Demi said branding covered all sorts of marketing and customer interactions including advertising, signage, your website, domain name, social media presence, uniforms, logos, music on hold, the way you handle complaints, your premises and much more.
Attendees were presented with Demi’s branding “playbook” with a number of practical exercises to look more deeply into branding for individual businesses.
As well as discussing branding, Demi, who also builds websites, also outlined in simple terms what you need to set up a website and the importance of having a professional email address.
The next Adelaide Hills dinner will be on Monday, October 26 when the guest speaker, Steve Shotton, will speak about the role of Regional Development Australia Adelaide Hills, Fleurieu and Kangaroo Island, and how businesses could benefit from the RDA’s services. More details will be announced at a later date. Bookings will be via Eventbrite.com.au.