The internet is playing an increasing role in customer choices, so getting noticed on Google was the focus for the latest Women in Business Regional Network dinner at Victor Harbor.
Almost 30 women, including a number of new faces, turned out to Hotel Crown on June 26, to hear tips on how they could get found in online searches even without having a website.
The women were clearly astounded to hear the staggering statistic that Google receives over 40,000 search queries every second, and other search engines contributed about 20,000 more search queries in that same second.
“Many regional areas, including Victor Harbor, are facing challenges to their bricks and mortar retail sector from not only larger competitors, but also those that are online,” network founder Carolyn Jeffrey said.
“It’s vital women in business embrace and learn technology so they can at least get noticed and have their story found by potential customers online.
“The internet and technology has meant the world is getting smaller, so businesses must think of their potential customer base being wider than just those who live just down the road, and do everything they can to capitalise on this potential.”
Those in attendance learned how to get better search traction through directory listings, use of the Google My Business platform, keywords and social media.
The next Victor Harbor Women in Business Regional Network lunch at Victor Harbor on Monday, July 22 will have a focus on work/life balance, while member Olivia Knott will be talking about how to use video to enhance your social media at the next dinner on Thursday, August 8.
The nine steps recommended to get noticed were:
- Identify the key words people might search for to find your business or your competitors.
- Sign up for Google My Business
- Use Google’s free website option if you don’t have a website
- Post regularly to Google My Business, Facebook and other locations where you can post about your business.
- Ensure your keywords are listed on your website … many times.
- Make sure your website is registered with the search engines and that it is sending an updated sitemap on a regular basis.
- Seek out and include info on online directories
- Encourage reviews about your business
- Ensure your website meets search engine requirements