Connections make the difference in business

The saying “it’s not what you know but who you know” was at the heart of the latest dinner for the Women in Business Regional Network held at Kadina on November 11.

The evening focused on how to make quality connections, who we should be connecting with and how to make those connections.

Network founder Carolyn Jeffrey said quality connections were much more than just swapping business cards.

“It’s about finding people who you can develop a relationship with for mutual benefit either now or in the future,” Carolyn said.

“Personal confidence is probably one of the biggest barriers women in business face when seeking out quality connections that can often make the difference between having an average business and having a successful business.

“Women often fear they’ll sound silly or that they’re not worthy to make the connection with someone who can be of real value to them.

“With isolation being one of the challenges facing women in business in regional areas because so many of us work alone at home, it is imperative that we step out of our comfort zone and back ourselves in to make connections with those we don’t know.”

Carolyn said quality connections within the network had opened up opportunities for women to trial a shopfront operation for their business, to get mutual support for common personal and family issues, to share promotional costs of markets, letterbox drops and advertising, and to learn skills from one another.

“From doing these sessions around the state probably the biggest take home for many of the introverts in the network is that if you’re heading out to a networking function where you don’t know anyone is to find a good wing woman,” Carolyn said.

This was the final Yorke Peninsula dinner for 2019, but the network will be returning in 2020.

Carolyn Jeffrey, Maree Wauchope, Carol Burford, Sally-Anne Whitmore, Samara Shane, Susannah Philbey, Dianah Walter and Tracey Browning.