Innovative farming equipment, personalised training programs and new services to improve the health of women were among the plans discussed at the latest Women in Business Regional Network dinner at Mount Barker on Monday night.
The topic was business planning and those present were given the tools to prepare strategic plans for their businesses with a view to being able to set realistic goals and to stay on track to achieve them.
Founder Carolyn Jeffrey said getting a mission statement right was crucial when preparing a strategic plan.
“It’s very easy to get side tracked by what might seem like opportunities, as well as by threats and challenges,” Carolyn said.
“But if your mission statement is authentic to what you are trying to achieve you need only keep referring to it to stay on track.
“I always say not having a business plan, particularly a strategic one, is a bit like going shopping without a shopping list: you will end up pursuing paths you don’t need to be pursuing, missing opportunities that are part of your mission and simply not having enough headspace free to do a good job.”
Carolyn said entrepreneurs, by nature, were thinkers and often found it difficult to switch off from thinking of new opportunities, as well as worrying about the threats and weaknesses of their businesses.
“A plan allows you to get it out of your head to deal with them now or later, but to also think carefully about a realistic strategic to either overcome a problem or take advantage of an opportunity,” Carolyn said.
This was the final Adelaide Hills function for 2019, but the network will be returning in 2020.