Future focus for Yorke Peninsula women

Yorke Peninsula women in business had the opportunity to daydream, albeit at night, when the Women in Business Regional Network met at Wallaroo last week.

Network founder Carolyn Jeffrey challenged those present to envisage what they wanted their future to look like, not only in business, but also personally; to identify their drivers in business and to put a plan in place they could achieve one step at a time.

Carolyn, through her business CJ’s Business Solutions, was a provider for the state government’s SME Business Advisory Service earlier this year and helped a number of regional business owners to prepare business plans and identify what was important for them to achieve in business.

“Sadly, I found many businesses I assisted in the program didn’t have the right information, such as financials to make quality decisions, nor did they know why they were in business or what they, personally, wanted to achieve from it,” she said.

“We often get so caught up in running our businesses on a day-to-day basis that it’s easy to get pulled away from what drove us into our businesses, and this can not only impact our results, but also our general well-being and business satisfaction levels.”

Carolyn encouraged the women to identify the non-negotiables for them in business, and to not be swayed by what other people might think they should be doing, nor by perceived expectations of others.

“Being in business can often be tough, so we need to be sure we’re doing it tough on our terms, not those we think are being set by others,” she said.

The dinner also provided the opportunity to showcase the network’s new regional women in business online magazine, WiBChat, which is to be published every two months.  The first edition was published on November 1.

This was the final network function in Yorke Peninsula for 2021.  A new program is currently being prepared for 2022.

Carol Burford, Gaynor Harding, Mariette Rups-Donnelly with, at back, Deb Purvis, Susanna Philbey and Lynn Evans-D’Angelo.