Hills women talk online challenges

MOUNT BARKER:  The challenges of getting noticed online and also controlling your online presence were the focus for the Women in Business Regional Network’s first Adelaide Hills function for 2020.

Lots of new faces were welcomed to the dinner held at the Barker Hotel in Mount Barker. Women travelled from Woodside, Strathalbyn and Stirling to attend.

Network founder Carolyn Jeffrey led the discussion and encouraged the women to identify the keywords that people might use to try to find a business like theirs and gave step-by-step instructions on how to do an online audit for a business.

“We discussed making the best use of social media, claiming automatically generated business profiles and how to attract online reviews,” Carolyn said.

“Many people don’t realise that even if they don’t have a website, they can still have an online presence, and can even create a free website through Google My Business.”

Carolyn explained that there were many ways businesses were being listed online without the owner’s knowledge.

“On social media and in online directories business listings are being generated and, in some instances, people are posting reviews and other information that may or may not be accurate or complimentary of the business,” she said.

“It’s important business owners are aware of what’s online about their business and take steps to ensure they, not someone else, is in control of it.”

The Women in Business Regional Network is encouraging any women in business in the Adelaide Hills impacted by the recent fires to take up an offer of a one-year free membership to the network to help get support and promotional opportunities from fellow regional businesswomen. If you’d like more information contact Carolyn on 0435 432 203.

The next network function will be a dinner at the Barker Hotel on Monday, April 6 when local woman Kathy Wooller of Evolve Pro Australia will be the guest speaker. 

Demelza Thorpe, Rhee Driver, Mary Gomez, Esther Cruckshank, Mardi Badcock with, at front, Amee Newell, Jenny Tucker and Kerrie McCarthy at the women in business dinner at Mount Barker.