MIDDLETON – Victor Harbor chapter women in business found out that there was more to branding a business than just a logo when they attended the latest Women in Business Regional Network lunch at the Middleton Tavern.
The guest speaker, Demelza Thorpe from Powdermonkey Design, encouraged everyone to think hard about the story behind their brand, including the how and why of what the business does and who you do it for.
There were activities from Demelza’s branding “playbook” to spark creativity. Among the activities was choosing an animal which might best represent your business and identifying the faces of your audience.
Business branding is much more than a logo with the business being represented in a wide range of places such as online, in social media, clothing, signage, music on hold, written materials and your premises and approach to your customers.
Demelza, who is based in Mount Barker, has recently been appointed the Adelaide Hills Chapter Convenor for the network.
The lunch also served as an opportunity for the network’s Partner nbn™ Local to provide a brief presentation on their new business fibre initiative.
Rachel Leonow, SA Regional Business Lead, said Victor Harbor had been identified as one of only 240 business fibre zones across Australia meaning businesses, even those operating from home, could get access to better performance, discounted wholesale prices as well as improved service response.
The next Victor Harbor chapter function will be a lunch on Wednesday, June 16 when network founder Carolyn Jeffrey will be facilitating a discussion to help local women in business look at where they’re going next with their businesses, and how to continue to shake off the restrictions that COVID-19 has created.