Marketing focus for women in business

Justine Searby, Zhujan Yang (Mary), Tina Bambury, Jodie Austin, Kelly Kuhn and Laura Firth.

Simpler ways to market your business was the topic for the first Murray Bridge dinner for the Women in Business Regional Network.

The dinner, held at the Swanport Hotel, attracted one of the largest attendances.

The presenter was network founder Carolyn Jeffrey who said many women in business had faced significant stress, particularly in 2020, trying to market their business, and she wanted to help simplify the process.

She encouraged the women to put themselves in the shoes of their marketing targets and to take time to plan and schedule marketing.

“2020 created a lot of challenges for people in business, and it has left many feeling exhausted, particularly where they couldn’t work in their businesses, so they focused on activities such as marketing,” Carolyn said.

“It created an almost hyper-vigilance about marketing, but, in many respects some businesses just weren’t going to see any change to their cashflow because the pandemic circumstances were the overriding factor.

“Those in small business often have to do everything in their business, including marketing, so it’s important that they have simple and manageable tools and advice they can use to make the job easier so they can focus on running their business and doing what they love.”

The next Murray Bridge event will be a lunch on May 20 when Anna Beaumont of Beaumont Solutions will be speaking about simple health and safety systems for every workplace.

Glenys Wachtel, Linda Snider, Wendy Wootton, Liz O’Hara, Paula Dickson and Tracy Roan.