Making the most of limited marketing funds was a focus for the second Murray Bridge lunch for the Women in Business Regional Network.
Once again the venue was Wong’s Happy Gathering.
The intimate nature of the event meant there was plenty of opportunity for discussion and the sharing of tips and experiences by the women in attendance.
A special guest at the lunch was “member in training” newborn Scout, the daughter of foundation member Mel Wilson of Connolly Wilson Conveyancing who has just returned from maternity leave.
Network founder Carolyn Jeffrey led the group on discussion about some cost-effective marketing ideas, including many which were free or very low cost.
The range of opportunities included business cards and brochures and what to do with them; how to encourage word of mouth recommendations both online and person to person; how to choose who should get your sponsorship dollars and how to make the most of attendance at markets and events.
Among the free opportunities discussed were online business directories, including a new one just for Murray Bridge; free websites through Google; effectively using social media and preparing your own newsletter.
The first Murray Bridge dinner meeting will be held on Wednesday, April 17 at the Swanport Hotel when the issue of cost effective marketing will again be on the agenda.
The next lunch is scheduled for Wednesday, May 15 at Wong’s Happy Gathering when Mary-Lou Griffiths of MLG Consulting in Murray Bridge will be talking about HR basics including staff and contractor matters.