Marketing on agenda for women in business

MYPONGA – Nearly 30 women gathered at the Smiling Samoyed Brewery in Myponga last week to hear about smarter ways to market their business.

Tyarna Groves, Christine Greaves, Sharon Boath and Lisa Shearer at the Smiling Samoyed Brewery.

The Women in Business Regional Network founder Carolyn Jeffrey presented ways to cut down on the marketing effort to free up time for other things, including recreation and working in business.

“It was exciting to see more than two-thirds of those at the function had never attended a network event before, so there were lots of introductions and connections,” Carolyn said.

“I’ve been presenting smarter ways to market as I’ve seen many women, particularly during 2020 spending a lot of time and stressing about their marketing.  It doesn’t need to be that hard, and we’ve got better things to do with our time.”

Among the tips given were to identify and connect mentally with customers, to monitor marketing response and to plan and schedule.

This was the first McLaren Vale/Southern Suburbs function for 2021.  The next will be a dinner on March 9 at Sourc’d Wine and Coffee Bar in Aldinga Beach when the topic will be automation, finance and HR matters.

Denise Luker, Carolyn Brow and Trish Newell at the Women in Business Regional Network lunch.