An enthusiastic group of women in business gathered at McLaren Vale on Tuesday, March 5 for the first local gathering for the Women in Business Regional Network.
The function, which had a focus on cost-effective marketing, was held at the Meeting Place.
Women travelled from McLaren Vale, Myponga, Mount Compass, Morphett Vale, Woodcroft, Willunga, Seaford and surrounds and represented a wide range of businesses including retail, professional, services, shopfront, home and online businesses.
Network founder Carolyn Jeffrey facilitated discussion about the most effective methods for the women to get their messages out to potential customers, including identifying exactly who the target audience is.
A large proportion of the audience had learned about the network via Facebook, and this was clearly a popular marketing medium.
Other discussion covered sponsorships, business cards and flyers, the value of networking and collaboration and also the use of online directories and websites.
Carolyn emphasised the importance of planning your marketing and said if you didn’t have a marketing plan it was like not taking a shopping list when you go shopping; you end up with things you don’t need and forget what you do need.
She urged those at the dinner to ensure they monitor the performance of their marketing in terms of what was generating leads and sales and what wasn’t and suggested not locking into long term contracts for advertising even if it seemed like you were going to save in the long term.
“The reality is a discount for taking an advertising plan for a 12 month period could prove to be a costly exercise if, after just one or two months you find you’re not getting any return on your investment,” she explained.
Plan, monitor and adjust was the catchcry of what was needed when it came to marketing.
The next McLaren Vale function will be a dinner on Tuesday, April 30 at the Meeting Place when the topic for discussion will be business planning: why you need a plan and a quick guide to putting one together. Bookings are through Eventbrite.com.au.