Port Pirie now boasts a chapter of the Women in Business Regional Network.
A launch function for the new chapter was held over dinner at Relish Every Bite, when those in attendance also discussed and learned about cost-effective marketing ideas.
Women travelled from as far afield as Blythe and Jamestown to take part in the inaugural Port Pirie function.
The range of businesses represented included sole operators and home businesses through to larger enterprises employing 10-20 people.
The women were presented with a range of cost-effective and even free marketing options including business cards, online advertising, local sponsorships and more.
They were each encouraged to look at the customer they were targeting, to monitor the success of their marketing and to make sure they had a marketing plan.
“Not having a marketing plan is like going to the supermarket without a shopping list; and we all know what happens when we don’t have a list,” network founder Carolyn Jeffrey said.
The network was formed in 2017 and now boasts regular gatherings at Victor Harbor, Strathalbyn, McLaren Vale, Murray Bridge, the Riverland, north and south Yorke Peninsula and will soon be expanding to Port Pirie and the Adelaide Hills.
Carolyn said the organisation had undergone rapid growth over the past six months as regional businesswomen realised the benefits associated with supporting and learning from one another.
As well the network has recently been invited to provide regular feedback to state government and to be part of a federal government-sponsored program to encourage migrants to locate to regional areas.
“The network has a philosophy that each person who attends one of our events has something to offer another woman in business, they just may not know it yet,” Ms Jeffrey said.
“We try to connect up businesses who would gain from collaboration, to identify and assist those who need support on an emotional, resource or training level, and we provide training opportunities that many women in country areas don’t always have easy access to.”
The next Port Pirie function will be a dinner on Wednesday, July 31 at the John Pirie Motor Inn when the topic for discussion will be business plans; why you need one and how to easily put one together.