The Smiling Samoyed Brewery was the setting for the first Women in Business Regional Network lunch for McLaren Vale surrounds, with cost-effective marketing on the agenda.
Network founder Carolyn Jeffrey led discussion about how to identify your target customer, opportunities for free and inexpensive marketing and how to monitor the effectiveness of your marketing spend.
The women were asked to reflect on what happens when they go shopping without a list, and then use this analogy when thinking about their marketing budget: no marketing plan and you usually end up spending where you shouldn’t and not spending where you should.
The session covered a wide array of marketing options including business cards, sponsorships, collaborations, networking, and even how to get noticed in the media.
“Very often business people get asked on the hop for sponsorship, but don’t necessarily consider whether or not the organisation is in their customer demographic,” Carolyn said.
“Worse still, they sign up for sponsorships and then don’t take advantage of all the sponsorship package offers them.”
The function welcomed many newcomers, many of whom were able to make valuable connections with other businesswomen and even discussed opportunities to work together to cross-promote their businesses.
“It’s great the way the women freely share their own experiences in marketing (both good and bad), as this is really what the network was created for,” Carolyn said.
“As part of these sessions we encourage women to gain confidence to talk about their own businesses and themselves, as that’s one thing women don’t do well, promoting and marketing themselves.”
The next McLaren Vale function will be a dinner on June 11 at The Meeting Place where Mary-Lou Griffiths of MLG Consulting will be speaking about HR Basics for those with staff and sub-contractors. The next lunch will be held at Angoves McLaren Vale on Wednesday, July 3 when business planning will be on the agenda.