Strategic planning in focus at Port Pirie

Business opportunities and challenges were among the discussion topics when the Women in Business Regional Network met in Port Pirie to look at business planning.

The John Pirie Motor Inn played host to the second local function for the network which covered why businesses need a plan and how a simple strategic plan can be put together.

Network founder Carolyn Jeffrey said having a plan not only gave direction for a business and assisted with reducing stress for business owners, but it was vital if a business needed to obtain finance or was looking for a purchaser.

There was much discussion about identifying the strengths, weaknesses, opportunities and threats to businesses and attendees were encouraged to look within the network or their friendship circles for feedback from others to help put their plans together.

“Although many of us may have our business plans in our heads it’s important to get it down on paper (or in the cloud) so we can free our minds and devote energy to achieving the goals we’d like to achieve,” Carolyn explained.

Carolyn said business people often became so caught up in the day-to-day running of their businesses that they missed seeing some great opportunities.

“I recommend businesses who have staff involve them in the planning process as staff often have some great ideas and it’s a smart move to get them onboard and give them some ownership in the future of the business,” Carolyn explained.

“And it’s vital that the business plan is a fluid document because new opportunities and threats will come along and it’s also a great feeling to be able to tick off your achievements as they happen.”

The network will be returning to the John Pirie Motor Inn on Tuesday, October 1 when the topic will be how to get noticed Google even if you don’t have a website.

Women in business Port Pirie
Deb Allen, Kathy Gould, Dee Scown, Deb Stephens, Michele Pole, Cathy Goodenough with, at front, Deirdre Kent, Jane Jeffrey, Jeanette Flynn and Maxine Hawking.