Strathalbyn chapter launched

Strathalbyn and districts women in business now have their own chapter of the Women in Business Regional Network.

An enthusiastic group of women from Strathalbyn, Langhorne Creek, Inman Valley, Finniss and Milang gathered at the Strathalbyn Racing Club on February 12 for the launch of the chapter.

A wide range of businesses were represented including those from the hospitality, professional, retail, health and beauty, community, agricultural, arts and crafts and home business sectors.

A magnificent spread of food was provided by Peechabella B&B ensuring no one went home hungry.  Kristy Martin, the business development manager from the Strathalbyn Racing Club, was popular behind the bar too.

Although networking and an introduction to the network were prime focuses of the function, the topic for learning was cost-effective marketing.

Founder Carolyn Jeffrey spoke at length about the wide range of cheap (under $200) and even free marketing opportunities at our disposal.

“It was great to receive feedback from some of the women that they had learned some great tips during the evening,” Carolyn said.

“The Strathalbyn area is clearly going through some challenges and controversy at present over new developments and, like most regional areas, is also finding the retail sector is not as buoyant as we’d like.

“I hope the formation of the local chapter of the network will help to bring women together to develop strategies that can help ensure the local business community can be vibrant and to cope with any new developments that may take place in the future.”

Like the Victor Harbor experience, networking and sharing was carried out freely.

“It was great to hear the wide range of experiences of those in the room.  It’s clear too that there was quite a bit of knowledge about social media that other local women could benefit from in the future.

“Although there are similarities between Victor Harbor and Strathalbyn women in business, it was also clear that there were some very different experiences too.  Many of these were shared through the sticky note topic: what has worked for you from a marketing perspective?”

The next Strathalbyn function will be a dinner on Monday, March 5 at the Strathalbyn Racing Club again where the topic will be effective networking and public speaking.  Bookings close on Wednesday, 28 February through Eventbrite.com.au.

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