Women in business from the Yankalilla district and surrounds learned some helpful tips to cut down on their marketing stress when the Women in Business Regional Network met at Links Lady Bay.
The guest speaker was network founder Carolyn Jeffrey of CJ’s Business Solutions, who said the pandemic had created even more stress for business operators, many of whom were trying to get ahead of their competitors and trying to make use of every new opportunity and change taking place in social media.
She encouraged those in attendance at the dinner to literally visualise their marketing target, to put themselves in their shoes, and to make well-considered marketing decisions rather than deciding ad hoc on where and when to take action.
It was also important, she said, to ensure that any marketing effort was consistent, planned, and that any results were monitored so adjustments could be made to improve the returns.
Carolyn has recently been allocated a business coach by Facebook, and attending social media training with a US specialist, so was also happy to share some insights about upcoming changes to the platforms, and also observations and strategies about changes to the social media platform algorithms.
She said a big focus needed to be on ensuring social media posts were authentic and personalised with the aim of engaging platform users.
Rachel Leonow from nbnCo (a network partner) also outlined the details of nbnCo’s new grant program, including a category specially targeted at regional women in business.
This was the final Yankalilla district event for the network for 2021. The program for 2022 is already being drafted and news on the new year’s events will be out soon.