Businesswomen in Victor Harbor turned media celebrities last week when the Women in Business Regional Network held their latest Victor Harbor dinner.
Network member Olivia Knott from South Coast Realty has built a personal as well as business brands on social media and is well-known locally for posting videos, including in support of charitable and community causes like the Beach House project for the Women’s & Children’s Hospital.
Olivia showed examples of how ordinary people with little training had been able to create and feature in videos to provide profiles of themselves and what they do and also as testimonials.
She pointed out that these days you didn’t need expensive, nor specialised equipment to post professional looking videos.
With video getting much more reach than static posts on social media the women were encouraged to think about what video footage would enhance their social media reach and engage their customers and followers.
Olivia said, when shooting video for social media, to consider ways to:
- bring audience value,
- to educate,
- share thoughts,
- go behind the scenes,
- do something humorous;
- or offer prizes through competitions.
Her video tips included:
- Make sure you’re in the right spot for lighting. Try to get sun on your face not as a shadow.
- Make sure the video is recording
- Look at the lens
- Create movement
- RELAX, speak naturally as if to a friend
- Choose the right shape – vertical or horizontal
- Practice, Practice, Practice
The apps she uses to edit video included:
- Adobe Premier Rush
- Filmmaker Pro
There was a practical part of the dinner with the women pairing up to practice what they’d learned, being encouraged to produce and share videos about what they love about being a part of the Women in Business Regional Network.
The next Victor Harbor function will be a lunch on Wednesday, September 9 when Jo Puplett of Inspired by Hannah will be speaking about personal styling for the businesswoman.
The next dinner will be on Monday, October 14 when a representative from Skilling SA will be speaking about the opportunities available to employ apprentices and trainees, including financial incentives and more flexible employment arrangements.