Last week was a big week on the Fleurieu for women in business as they gathered at Victor Harbor and McLaren Vale to learn more about tools to help build their online presence.
The speaker was Helen Sampson from Jagged Crow Creative at Mount Jagged, an agency that not only builds websites and assists with marketing, but also offers a range of digital masterclasses.
“Many people don’t realise that Google is far more than just a search engine, it has a range of powerful tools to help with marketing, and is often the first port of call for your customers,” Helen said.
The range of tools covered in the presentation provided opportunities for businesses to closely monitor website traffic and visitor behaviour, to plan out keywords and topics to enhance their online presence and another to analyse the health of a website. There was even an option to get a free website.
Although mainly focused on the free tools, Helen also gave a brief overview on Google Adwords, how they worked and what to watch out for if trying to organise them without expert assistance.
Those in attendance at both dinners were encouraged to update the accuracy of any listings online and to also ensure keywords were used wherever possible in social media posts and on the website.
The next McLaren Vale event is a lunch on September 15 when Lauren Paradise of Concept Data will be speaking about cyber security. On October 6 Lisa Wells of Food Fear Freedom will be speaking at the Middleton Tavern about how to reclaim your health back from a busy work schedule.