HACKHAM – The challenges of COVID-19, including a positive result for the scheduled speaker, weren’t enough to stop the Women in Business Regional Network resuming face-to-face events for the McLaren Vale/Southern Suburbs chapter.
Proving the resilience of small business owners, and their recent pivoting experiences, a new speaker was found and the first in-person dinner in four months was held at Mick O’Sheas Irish Pub in Hackham.
Helen Sampson of Jagged Crow Creative, along with several booked attendees, tested positive, so network founder Carolyn Jeffrey stepped in with an alternative presentation providing tips on how to get your business featured in the media for all the right reasons. Helen’s presentation on blogging is expected to be rescheduled for later in the year.
The dinner attracted several new faces, including some women from metropolitan Adelaide, the Hills and the Fleurieu.
Carolyn called upon her 30 years’ experience in the media in newspapers, radio and public relations, as well as online publications, to give the women an action plan to be noticed by media outlets for all the right reasons.
Those in attendance were encouraged to start by writing a Media Briefing document about their business to provide a chance to reflect on their business point of difference and to be able to speak passionately and authentically about their brand.
What constituted “news” was also discussed and a list of ideas on possible newsworthy topics was provided.
The next McLaren Vale/Southern Suburbs event will be a lunch at the Smiling Samoyed Brewery in Myponga on Wednesday, May 18 when bookkeepers Kelly White and Trish Newell will be giving tips on taking the stress out of preparing end of financial year accounts.