Making the most of limited marketing funds was a focus for the first official Yorke Peninsula functions for the Women in Business Regional Network.
Dinners were held at Ardrossan and Kadina last week to not only encourage networking among local businesswomen, but to also provide information and conversation about marketing opportunities and how to stretch advertising budgets further.
Network founder Carolyn Jeffrey said the intimate nature of the functions gave those in attendance the chance to also talk about opportunities for collaboration.
“It was particularly great to see early opportunities emerging including one business owner who is now exploring sourcing products locally rather than from Adelaide and another local who was offered a range of options to pursue in trying to gain finance for her business venture,” Carolyn said.
The network is aimed at providing support, networking and training opportunities for women in business in regional areas. It already has active groups in Victor Harbor, Strathalbyn and Murray Bridge.
“The other groups may be some distance away but already there has been at least one meaningful mentoring connection made between a Yorke Peninsula business owner and a Victor Harbor woman with experience in a similar industry,” Carolyn explained.
“Women in regional areas face a range of different challenges, including isolation and a lack of accessible services. By working together for problem solving everyone benefits, including the local communities.
“The network is also very much about helping women in business realise that they each have something they can offer to another woman in business in terms of experience both in business and in life. The more we make of these opportunities the better off all women in business in regional areas will be.”
Several women attending last week’s functions travelled from as far afield as Port Pirie and the bottom of the peninsula.
The next round of Women in Business Regional Network functions will focus on business planning – why it’s important and how to create your own strategic plan. Dinners will be held at the Dalrymple in Stansbury on Tuesday, March 19 and the Royal Exchange Hotel in Kadina on Thursday, March 21. Bookings are through Eventbrite.