Bridge women learn about online tools

Kathy Speake, Sandra Carruthers, Paula Dickson, Jodie Austin, Helen Sampson, Tina Bambury, Justine Searby and Kelly White.

Murray Bridge women in business will be more equipped to boost their online presence thanks to the latest lunch for the Women in Business Regional Network.

The guest speaker, Helen Sampson from Jagged Crow Creative, gave a comprehensive presentation about some of the free online tools, many from Google, to help businesses not only improve their online presence, but to also monitor it.

She said a priority for any business should be to get a free listing on Google My Business which certainly helps with profile, and offers plenty of opportunities to keep the public informed about the business, including changes to operating hours.

“Google is so much more than a search engine.  It offers a range of powerful tools to assist with marketing too,” Helen said.

Some of the more interesting tools were those to determine what people put into search engines, and the questions they ask about products and services.  Some of the answers were surprising to those in attendance.

Although mainly focused on the free tools, Helen also gave a brief overview on Google Adwords, how they worked and what to watch out for if trying to organise them without expert assistance.

The lunch was again held at the Bridgeport Hotel and attracted women from as far away as the Barossa Valley and Eden Valley.

The next Murray Bridge lunch, the last for the year, will be held on Monday, October 18 when Nan Berrett from Word Solutions in the Clare Valley will be handing out tips on how to get more from networking.