Doing her research and identifying emerging trends, Liz Haywood saw an opportunity in the marketplace for zero waste patterns, using 100% of the fabric when sewing … wasting NOTHING! Running her business from Clare, Liz sells her patterns online as digital pdf’s for download. Read more about Liz and her business:
Name: Liz Haywood
Phone Number: 8842 1514
Website address: lizhaywood.com.au
Email address: email@example.com
Physical address: P O Box 1014, Clare SA 5453
What does your business do? Hello! My name is Liz Haywood and I’m a former fashion industry patternmaker. I now live in Clare and create zero waste sewing patterns for people to use at home. A zero waste pattern uses 100% of the fabric, with no scraps or waste; the pieces are designed to fit together like a giant jigsaw puzzle (without neglecting fit and appearance!). The patterns are size inclusive and are sold as digital pdf downloads. I’m the author of two award-winning sewing books, The Dressmaker’s Companion and Zero Waste Sewing, which are available direct from me within Australia or via online or bricks-and-mortar bookshops worldwide. Each week I write a post on my blog, The Craft of Clothes, on all things sewing and fashion. Pre-covid I ran pop-up sewing classes here in Clare, and may return to in-person sewing workshops in the future.
What area do you serve? I’m online!
How long have you been in business? Since 2016
Did you found the business? Yes
Please provide up to 5 dot points about your business journey:
- I trained as clothing patternmaker and worked in the fashion industry for 20 years, before starting a family and moving to Clare.
- My 3-part business plan was to write a book (The Dressmaker’s Companion 2017), run sewing workshops (2017) and release pdf sewing patterns (didn’t happen until 2020).
- During 2016 I discovered the concept of zero waste patterns, which use 100% of the fabric and waste nothing; I immediately clicked with it.
- In 2020 I released the book Zero Waste sewing, and at the beginning of that year I decided I would ONLY make zero waste patterns.
Name two things you’ve learned from your business journey?
- Do research and identify emerging trends so there’s a chance of being in the right place at the right time.
- Be clear in your mind about what you will do and what you won’t do in your business.
Why did you join the Women in Business Network? To meet other women in business and learn from each other.