Meet Jo Puplett – Inspired by Hannah

Meet Jo Puplett, the founder and owner of Inspired by Hannah, an online and market stall business selling quality, beautiful ladies fashions and leisurewear. Jo is based at Moana.

Name: Jo Puplett

Business Name:  Inspired by Hannah

Phone: 0478 292 138



Location: Moana

What does your business do?   Inspired by Hannah brings beautiful, functional active and leisure wear together to create a wardrobe that is timeless, useful and effortlessly cool. We’re all about quality at affordable prices, which you can feel in each of the pieces that we feature in our market stalls. Are you looking for something different for your event? Contact me to talk through some options ie. Pop-Up, friends get together to try on clothes with the opportunity to buy, any of your ideas considered. Personal viewings and group showings welcomed. Online sales are available.

What area do you serve? I attend markets, pop-ups and events in Adelaide, Southern Suburbs and regional areas as requested.

How long have you been in business? Since October 2018

Did you found the business? Yes

Up to 5 dot points about your business journey:

I want to live in a world that supports women, their inner beauty and brilliance. 

As a woman in her 50s I’ve raised her family, worked hard at building a career and was starting to take life in the slow lane.  In my true fashion I realised “slow down” wasn’t for me and decided to turn life upside down.

From that point I entered the world of entrepreneurship.  Within six months I had started running a successful business selling ladies affordable, quality clothing at local markets and started my flagship online store.  

When you don’t see me at the markets or networking around the area you will find me busily planning for the next stage of my business (lookout for the exciting announcement in July) and spending time with my family and friends.

Name two things you’ve learned from your business journey:

  • You don’t have to have all the answers; find people who do;
  • Networking with like-minded people is a great opportunity to learn, grow and make business connections

Why did you join the Women in Business Network? To meet/support other like-minded women in the area. Having moved from a regional area to Adelaide 16 years ago I still feel a strong affinity with regional areas.

Inspired by Hannah - Jo Puplett